What do shoppers search for once you send them to Blair.com? Here's a list of the Top-25 on-site search results by Blair shoppers.
I guess you can tell summer is over by this list! No more shorts and tank tops. We now have terms like "fleece jacket", "sweaters", "vest" and "sweatshirt" jumping to the top. It is interesting to note, though, that the term "swimsuits" is still in the top 25.
Wednesday, September 26, 2007
Thursday, September 20, 2007
Decide the Fate of Bonds' #756 Home Run Ball
I love this bit of marketing! Marc Ecko bought Barry Bonds' home run ball #756 for $752,467.00. That's a lot of cash.
OK. I'll admit. I'm over 40 and I live in Warren, PA. Prior to his purchase, I had never heard of Marc Ecko. Evidently, nearly 15 years ago while he was a student at Rutgers University, Marc Ecko started a men's urban apparel line. Not the kind of stuff I have hanging in my closet! He now has 12 different apparel and accessory lines, and has even launched a new video game and entertainment division.
Like I said... I had never heard of Marc Ecko before. And I probably wouldn't have given him a second thought when I read his name in the news after purchasing the ball. What got me interested in finding out more about Marc Ecko is what he's doing with the ball now that he owns it. He's set up a website where voters can decide what to do with the ball. They're given 3 options:
Barry Bonds has called Ecko "stupid" and "an idiot" for what he's doing. He may be right. But I think Marc Ecko has just spent a quarter of a million dollars on an advertising campaign that has already put his name and clothing lines in front of millions of people. For many of those millions, myself included, they've discovered Marc Ecko and his clothing lines for the first time. I'm going to disagree with Barry Bonds' evaluation, and call Marc Ecko "brilliant".
OK. I'll admit. I'm over 40 and I live in Warren, PA. Prior to his purchase, I had never heard of Marc Ecko. Evidently, nearly 15 years ago while he was a student at Rutgers University, Marc Ecko started a men's urban apparel line. Not the kind of stuff I have hanging in my closet! He now has 12 different apparel and accessory lines, and has even launched a new video game and entertainment division.
Like I said... I had never heard of Marc Ecko before. And I probably wouldn't have given him a second thought when I read his name in the news after purchasing the ball. What got me interested in finding out more about Marc Ecko is what he's doing with the ball now that he owns it. He's set up a website where voters can decide what to do with the ball. They're given 3 options:
- Bestow It. Give the ball to Cooperstown.
- Brand It. Burn an asterisk into the ball with a branding iron. Then, send it to Cooperstown.
- Banish It. Put the ball on a rocket ship and launch it into orbit.
Barry Bonds has called Ecko "stupid" and "an idiot" for what he's doing. He may be right. But I think Marc Ecko has just spent a quarter of a million dollars on an advertising campaign that has already put his name and clothing lines in front of millions of people. For many of those millions, myself included, they've discovered Marc Ecko and his clothing lines for the first time. I'm going to disagree with Barry Bonds' evaluation, and call Marc Ecko "brilliant".
Tuesday, September 18, 2007
Blair.com Shoppers Can Save $5 on $50 Orders; $10 on $75 Orders; $15 on $100 Orders
Fall fashion shopping is in full swing, and many people are getting a jump on their holiday shopping! This promotion will allow shoppers to decide how much they want to save, based on how much they spend.
Banners and text links are available at both Performics, and CJ. Send your visitors to Blair.com via this promotion, and they'll be able to save $5 on a $50 order, $10 on a $75 order or $15 on a $100 order.
Friday, September 07, 2007
Top 50 Natural Search Terms
It's Friday, and I'm not feeling very creative, so I decided to provide everyone with a list of the Top 50 Natural Search terms leading shoppers to Blair.com. Of course, I've edited out all the branded search terms.
Here you go:
Here you go:
| bendover pants | ||
| chenille bedspread | ||
| stirrup pants | ||
| casual shirts | ||
| area rugs | ||
| area rug | ||
| women's blazers | ||
| bedspreads | ||
| chenille bedspreads | ||
| furniture coverings | ||
| side elastic jeans for men | ||
| sleeveless mock turtleneck | ||
| split skirts | ||
| valley lane shoes | ||
| stretch slipcovers | ||
| home decor catalogs | ||
| women's windbreaker | ||
| silk boxers | ||
| peasant blouse | ||
| 22w solid skirts | ||
| sheer pleated panels | ||
| banded collar shirt | ||
| posture bra | ||
| butterfly shower curtains | ||
| mens cuff dress shirts & ties | ||
| weskit | ||
| knit capris | ||
| novelty embroidered pantsuit | ||
| shop by outfit | ||
| split skirt | ||
| bed in a bag | ||
| ely cattleman | ||
| quilts of hummingbirds | ||
| women's apparel catalogs | ||
| easy street shoes | ||
| french cuff shirts | ||
| banded waist line casual mens shirts | ||
| wrangler side elastic pants | ||
| fall bedding fashions | ||
| womans apparel online catelog | ||
| banded collar shirts | ||
| jade earrings | ||
| gauze pants | ||
| 28 women's blazers | ||
| flannel nightgown | ||
| women's catalog | ||
| bedspread | ||
| weskit blouses | ||
| guayabera shirt | ||
| black ponte knit skirt | ||
Tuesday, September 04, 2007
$1.99 Flat Rate Shipping at Blair.com
This is the time of year that shoppers begin adding to their fall wardrobe, buying new slacks, sweaters, jackets and coats. And Blair has everything they are looking for! Our new women's fashions and men's apparel for the fall season are a great mix of new styles and the classics Blair.com shoppers have come to expect.
To help shoppers get everything they need, Blair.com is offering $1.99 flat rate shipping for the entire month of September. You can offer this promotion to visitors to your site by grabbing the available creative at either Performics or CJ.
To help shoppers get everything they need, Blair.com is offering $1.99 flat rate shipping for the entire month of September. You can offer this promotion to visitors to your site by grabbing the available creative at either Performics or CJ.
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